Tuesday, March 31, 2020
Tuesday, March 24, 2020
Sunday, March 15, 2020
Response to Client Brief
The Demographics for my Cadbury's Wispa advertising campaign include young people who are aged between 10-30 years old. This is because, Wispa is a very rich chocolate bar and does not include any other key ingredients, which will appeal to a young market as they like simple chocolate bars that have a lot of sugar in them. The Wispa chocolate is aimed towards both males and females as chocolate is enjoyed by both genders. The lifestyle of the target market include going to school/work, and having a large social life, where the Wispa chocolate can easily be eaten on the go. The interests of the target market may include doing activities which require energy, and so they can eat the Wispa bar to give them an energy boost as it will contain a lot of sugar. The ethnicity will be mixed as most ethnicities purchase chocolate.
The conventions of television advertisements which I will use include:
- the logo of the brand
- music
- voiceover
- visuals
- narrative
The convention of radio adverts which I will use include:
- voiceover
- music
- actor dialogue
The Industry requirements for the Cadbury advertising campaign include:
- making an original 30 second television advertisement
- making an original radio advertisement
- considering the market and its target audience
- considering legal and ethical constraints
- using code and conventions of the genre
- making sure any music/audio is copyright free
The mediums for the advertising campaign will be television and radio. A 30 second audio visual advertisement will be created to air on television channel and a 30 second audio advertisement will be made to air on radio stations.
My prior experience of creating similar products such as a radio drama and and an audio visual product such as a TV ident will be of benefit when producing these adverts.
When producing a radio drama, I learnt how to use Garageband, an editing software which will help me record and edit the audio for the radio advert. I have also learnt the conventions of radio such as dialogue and sound effects, as well as producing all the pre production paperwork.
When producing a TV ident, I learnt how to use a DSLR Canon camera which will help me produce the best quality television advert. I have also used Final Cut Pro, an editing software which I will use to edit my camera footage. I have been using Final Cut Pro for around four years, as I have completed a GCSE in Media. Furthermore, I have researched and produced pre production paperwork for the audio visual product.
Therefore, my prior experience of creating similar products and using media equipment and software will help me produce the best advertisements in a short amount of time.
The conventions of television advertisements which I will use include:
- the logo of the brand
- music
- voiceover
- visuals
- narrative
The convention of radio adverts which I will use include:
- voiceover
- music
- actor dialogue
The Industry requirements for the Cadbury advertising campaign include:
- making an original 30 second television advertisement
- making an original radio advertisement
- considering the market and its target audience
- considering legal and ethical constraints
- using code and conventions of the genre
- making sure any music/audio is copyright free
The mediums for the advertising campaign will be television and radio. A 30 second audio visual advertisement will be created to air on television channel and a 30 second audio advertisement will be made to air on radio stations.
My prior experience of creating similar products such as a radio drama and and an audio visual product such as a TV ident will be of benefit when producing these adverts.
When producing a radio drama, I learnt how to use Garageband, an editing software which will help me record and edit the audio for the radio advert. I have also learnt the conventions of radio such as dialogue and sound effects, as well as producing all the pre production paperwork.
When producing a TV ident, I learnt how to use a DSLR Canon camera which will help me produce the best quality television advert. I have also used Final Cut Pro, an editing software which I will use to edit my camera footage. I have been using Final Cut Pro for around four years, as I have completed a GCSE in Media. Furthermore, I have researched and produced pre production paperwork for the audio visual product.
Therefore, my prior experience of creating similar products and using media equipment and software will help me produce the best advertisements in a short amount of time.
Monday, March 9, 2020
Research into the Product
The Cadbury chocolate I chose to research and create an advertising campaign for is Wispa. Previous advertisements include:
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