Proposal

Evaluation of brief
The product being advertised in my television and radio ad is Cadbury's Wispa chocolate bar to promote the Wispa chocolate as well as Cadburys overall brand.
The target audience will be both male and female as both genders like eating chocolate. They will be around 10-30 years old of mixed ethnicities. This is because young people usually like to eat rich and sugary foods as opposed to older people who may think about their health more. They will have a lifestyle of going to work/school and will like eating sugary foods such as chocolate, perhaps as a snack during their break.
One issue that may arise when trying to deliver the brief is considering legal and ethical issues. I will need to ensure that there are no legal/ethical issues raised in my advertisements such as copyright. Another issue is making sure I reach the target audience. I will do this by planning and creating advertisements that will appeal to them and entice them to purchase Cadburys chocolate.

Campaign plan creation
The Key Message of the Cadbury campaign is to create a USP and make it stand out from other chocolate bars. The message also involves showing the audience that the chocolate can give you comfort and will give you enough energy to get you through the day. I will show this message to the target audience through the advertisements by describing the benefits of the chocolate and using the narrative of a group of 18 year olds talking about it during their college break. These advertisements will be shown in the morning and evening to ensure that my target audience will consume it.
The Stylistic approach of the television advert will involve good visuals, a narrative, dialogue, voiceover, slogan, and music. It will be bright and colourful and will be shot in a park where the group of teenagers will be filmed. After the video is shown there will be a 5 second part at the end of the advert where there will be an image of the wispa chocolate, cadburys logo and a narrator stating the name of the brand and the slogan. The radio advertisement will include conventions such as dialogue, voiceover, narrator and music. It will also involve most of the dialogue from the television advert and a narrator.
The response mechanism is to go on social media as there will be a hashtag on the end screen which can be used on social media platforms such as twitter which can help spread awareness of the brand. The expected reaction is to go and purchase the Cadbury wispa chocolate.
The advertisements will be on television and radio. The television advert will allow the audience to become aware of how the product looks which means they will be more attracted to purchase it and will also be able to easily find it in stores. The radio advert means that the brand can be reinforced and will also persuade the listeners to stop at a shop and try it whilst driving to their destination.
The Campaign schedule will involve producing pre production materials such as scripts and legal/ethical documents, filming in production and editing the adverts in post production. These will be the key milestones. The adverts will be scheduled to air on weekdays in the mornings and evenings, and on the weekends throughout the afternoon.